October 23, 2026

Junior Design Awards 2025 — We're nominated!

29 May 2025:

We are super proud to be nominated (for the second year in a row) in the category 'Best Eco Children's Fashion Brand' at the Junior Design Awards 2025 (JDA). The JDA is hosted by the British family lifestyle magazine Junior, which showcases the best in fashion, shopping, travel and education. Last year we won GOLD in the same category... We are eagerly waiting for this year's winners to be announced!

See the full list of this year's JDA nominees here

Wheat London

The first Wheat store opened in London in 2023, and we are incredibly happy about the warm welcome we have received in the UK market — not least the attention from media such as Junior, The Independent and Vogue Mini UK. Wheat London is located in the cosy, family-friendly area Islington Square in the north of the city, and is a gem of our Scandinavian style and atmosphere. Do come and visit if you're in the area!