ABOUT WHEAT

Childhood Essentials

Since 2002, we have been on a mission to offer stylish essentials for an ever-playful childhood. We are committed to creating high quality kidswear and footwear that allow kids to be kids in all their adventurous ways, through all seasons and weather conditions. We celebrate the curious ways in which kids explore the world - with responsibility, product safety and longevity in mind. Our products are:

  • Made with high attention to craft, technical detail and function
  • Tested free from harmful chemicals
  • Majority made from certified fabrics and preferred materials such as recycled rubber. Learn more in the Our Responsibility section.

Timeless Scandinavian design

Rooted in Scandinavian traditions, Wheat is a creative universe inspired by the beauty of nature, the magic of the seasons as well as the freedom and imagination of a childhood spent outdoors and in active play. Wheat is loved for:

  • Hand-drawn prints featuring flowers, insects, animals, and playful creatures
  • Harmonious colours that reflect the changing light and moods of each season
  • Classic and timeless styles made to withstand the test of active play

Our Journey

Wheat was family-founded in 2002 in Denmark. As a mother of three, Charlotte Galsgaard dreamt of classic children’s clothing in quality chemical-free fabrics. Today, Wheat is evolving into an international universe of Scandinavian kidswear committed to supporting playful freedom for kids - as well as positive change in the industry. Key milestones in our journey include: