The Kindness Club
The Kindness Club brings parents and children together around knowledge, community and activities. Look back at eight events with Bonsai Institute,...
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Junior Design Awards 2025 — We're nominated!
For the second year in a row, Wheat is nominated for Best Eco Children's Fashion Brand at the Junior Design Awards. We celebrate the nomination and...
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Wheat at Galeries Lafayette
Wheat's Paris adventure continues with a pop-up at Galeries Lafayette. Find us in the children's department on the fifth floor with hand-drawn prin...
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Wheat at Le Printemps
Wheat's Parisian adventure is underway with a store at Printemps on Boulevard Haussmann. Discover Scandinavian kidswear and a retail universe devel...
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"Life is, at times, an Adventure"
For World Children's Day, we talk to Katharina, soon to be a mother of three, about family life, community and the courage to give children room fo...
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Wheat x Pond: Status & Learnings from Year 1
One year into our collaboration with Pond Biomaterials, we share our learnings on price, colour fastness, yarn strength and production, plus the ne...
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Best Eco Children's Fashion Brand 2025
Wheat is once again recognised at the Junior Design Awards. Read the jury's words on this year's award, our thoughts on the term "eco" and the joy ...
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DKK 454,913 raised for the Danish Childhood Cancer Foundation
The collaboration between Wheat and Pernille Teisbæk has raised DKK 454,913 for the Danish Childhood Cancer Foundation (Børnecancerfonden). Thank y...
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Thank you for the coverage
Wheat is grateful for the recognition at the Junior Design Awards 2025 and the coverage in Fashion Forum and the trade magazine Branchebladet TØJ. ...
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From Fossil-based to Bio-Based
Why is Wheat testing bio-based materials for thermo wear? Read about the ambition behind our collaboration with Pond Biomaterials and the requireme...
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Update on our bio-fabric project
Get an update on Wheat's work with Pond Biomaterials on bio-based thermo wear. Yarn, dyeing and assembly have been tested, and new samples are bein...
Read moreMemberships and donations
See an overview of Wheat's memberships and donations in the 2025/2026 financial year, including support for the Danish Childhood Cancer Foundation,...
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New GOTS and GRS certified Wheat products
Selected Wheat products are now GOTS and GRS certified. Read about the two standards, the supply chain requirements and how to find certification i...
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Rainwear for kids – what is a water column, and how do you care for it?
What does water column mean, and how do you wash rainwear correctly? Get a simple guide to rainwear for kids – from waterproofing and welded seams ...
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Softshell for kids – when does it make sense?
What is softshell, and when is it better than rainwear? Get a simple guide to softshell for kids – breathability, water repellency and when it make...
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